Business Management
Training objectives
This training, which is part of the certificate system (LMD), allows students to acquire important theoretical knowledge through two main directions:
1. The first direction aims to acquire scientific and technical competencies that enable students to:
– Master the field of business sciences and enterprise management.
– Master the fields of international trade and management of international enterprises.
– Master the fields of communication and enterprise management in both Arabic and English.
– Possess the ability to manage modern enterprise management techniques, especially in market research, conducting surveys, and obtaining diverse information.
– Engage in professions related to domestic trade.
– Engage in professions related to international enterprise management.
2. The second direction aims to develop individual capabilities of students in terms of:
– Developing initiative and a sense of responsibility.
– Developing the ability to supervise and manage projects.
– Having the ability to integrate into work teams for project management and administration.
– Having the ability to supervise and lead executive work teams.
– Applying principles of enterprise management to real-world situations.
– Acquiring skills in product and service presentation within a plan that achieves the goal and reduces costs.
– Analyzing and predicting the future institutional business environment and being prepared for it.
– Acquiring skills in adopting modern approaches and innovation.
Targeted qualifications and competencies
1. Intended aspects and skills: The knowledge gained through this training and the degree of employability for the trainee in the future.
The obtained certificate in this specialization includes various knowledge related to the environment of enterprises, whether economic, social, or human, in addition to knowledge related to adapting enterprises to global and local economic changes. This certificate enables students to acquire fundamental knowledge related primarily to business sciences, computer and communication technology, and enterprise management, which allows them to continue their studies in a doctoral program or engage in professions related to these fields, either in terms of transferring knowledge or implementing it.
Regional and national employment context
Holders of this certificate are widely associated with economic and commercial fields to which the relevant students are directed, including:
– Analyzing the market.
– Managing commercial enterprises.
– Applying scientific theoretical concepts to reality.
– Proficiency in various modern technologies related to e-commerce.
– Adapting enterprises to the working conditions in the era of economic globalization, especially concerning digital economy and e-government.
– Influencing competition and consumers, including qualifying small and medium-sized enterprises to achieve profits and sustain their activities, thus creating increasing job opportunities.
– Developing policies and work programs for various companies to provide suitable institutional business management programs and direct their productive activities and institutional business management towards foreign markets, including preparing international enterprise management programs after acquiring the necessary knowledge in the field of international enterprise management.
– Acquiring skills for quick response to the needs of society.
Regional and national employability capacities
Business management graduates have many employment opportunities and can work in various positions, whether in public or private institutions, nationally or internationally.
Regarding the opportunities provided by the region, they include numerous public or private institutions and administrations that offer employment opportunities for business management graduates. Graduates can also start their own businesses, especially with the support and guidance provided by support organizations and facilities. These opportunities include:
1. Market research offices.
2. Business research study offices.
3. Advertising agencies.
4. All economic institutions.
5. Service sector.
6. Various training institutions.
7. Public administrations.
8. Various media and communication channels.
9. Newspapers and magazines.
10. Research institutions.
Pathway Programs
This training allows students who benefit from it to pursue other specialties in management sciences at the master’s and doctoral levels. It is a comprehensive specialization that includes many other specialties such as human resource management, electronic business management.
Course Structure