Marketing

Training Objectives

The Bachelor’s Degree in Marketing is an academic program aimed at preparing students for further studies at the Master’s level in the field of business sciences, specifically within the field of marketing.

The specialization aims to provide students with knowledge and skills in marketing and adapt their knowledge to the developments in the Algerian business environment. It also aims to develop their abilities to analyze the marketing climate of organizations.

Additionally, the program prepares students for their graduation thesis, where they acquire knowledge of scientific research methodology and proficiency in scientific terminology.

Targeted Qualifications and Competencies

This program aims to graduate qualified professionals in the field of marketing in order to support economic institutions and various entities involved in having a workforce capable of meeting scientific and professional needs in this specialization.

Regional and National Employability Capacities

– Employment in various types of economic institutions.

– Employment in public administrations.

– Possibility to work as a marketing consultant or expert in economic activities.

Bridges to Other Specializations

– International trade.

– Institutional economics.

Course Structure